.Manly Bands is a direct-to-consumer dealer of males's rings. The firm launched in 2016 after John Ruggiero, the founder along with his other half Michelle, couldn't find a suited wedding band.This is Ruggiero's 2nd look on the podcast. In April 2021, our experts reviewed the company's founding, distinct ring materials, and also extra. Ever since, Manly Bands has acquired its maker. The production of bands from, state, Port Daniel's whiskey barrels or Fender guitar strands generates compelling video recording, says Ruggiero, best for storytelling on social networking sites and in other places.The whole entire audio of our talk is actually embedded below. The records is actually modified for span as well as clearness.Eric Bandholz: Offer us a review of what you carry out.John Ruggiero: My better half, Michelle, and I started an on-line ring company referred to as Manly Bands in 2016 to solve a problem of wedding ceremony bands for males. Our company were actually only married. I have big fingers and also couldn't locate a band that I suched as that was not overpriced. My choices were actually purchasing from a directory or even possessing one thing custom-built.I ended up purchasing coming from a web site. The ring showed up in a flat mailer, without container or even client service. It was a horrendous knowledge through today's ecommerce standards.Our experts acquired wed, relocated to Florida, and also needed a project. Our company informed ourselves, "Our experts are actually both business owners. Why do not we develop our very own service?" We reviewed the forms of problems our company would certainly found as well as how to address them. My band experience appeared, as well as we opted to attempt to resolve it for various other individuals.Our target when our experts started was to pay rental payment. Our company assumed creating a married couple thousand bucks a month from this will be actually amazing. We considered it a way of life company, certainly not high-growth. It was simply Michelle and also me in our garage developing rings and delivering them out to clients. We had hit on one thing. Our message sounded with customers.Michelle as well as I make an exceptional staff. I come up with tips, and also she is actually the implementer. A ton of our results visits her innovative thoughts. She labels the rings and also develops people. She attaches the rings to clients. Defining a ring entirely as "eight-millimeter black" didn't cut it.Our experts developed rings from special components, such as Port Daniel's gun barrels or even unique metals. Business took off. Since then, our team've increased substantially. Our experts now have over 55 people in the Manly Bands family. Concerning one-half of those are actually band professionals who work in our recently gotten manufacturing outlet in Utah.Bandholz: When performed you acquire a producer?Ruggiero: Regarding a year and a fifty percent back. Our team had been their customer for several years, so we understood them well. Many of their company was wholesale, which didn't passion us-- visiting mom-and-pop jewelry experts. They retained their retail consumers and also trademark name. Our team obtained some of their assets and took over employees.Prompting a production crew has been just one of the most effective factors our experts have actually done. It is actually been astonishing to head out certainly there as well as see them create rings out of Fender guitar cords or even metallic coming from an M1 Abrams tank.Bandholz: How does internal production influence marketing?Ruggiero: It's been actually massive. Taking a cam to the other side of the office as well as recording the crew utilizing turrets to reduce the steel rods or whiskey barrels in to bands makes for astonishing video clip. We possess our electronic camera staff on the market continuously. Our team make use of that video footage on our social media sites and also in our adds as well as e-newsletters. Our experts attempt to promote that considering that most providers in the men's band room do not manufacture. They drop ship or even purchase coming from foreign and then deliver it out. But our experts desire it to last a life time as well as be something individuals can take pleasure in.Our experts have actually possessed a bunch of effectiveness along with our military ancestry compilation, where our company resource distinct army materials. Our company possess the M1 Garand rifle supply, the timber component, from War of the nations I. Enjoying our team put that in the turret as well as reduced a part out for a band is actually interesting.Our marketing for those rings discuss the past, the soldiers, where the tool was actually utilized, and traits like that. My partner and also I studied filmmaking in college. Our team use our abilities to educate as well as narrate. For example, I just recently got an e-mail from a consumer that shared that his grand daddy made use of to steer M1 tanks. The consumer skilled among those rings to his grand daddy, and they possessed pretty a psychological swap. It's nice to assist clients associate with their past and also develop one thing purposeful.Bandholz: Where can people acquire a band coming from you?Ruggiero: ManlyBands.com. Our experts possess photos on Instagram, as well. I perform Twitter and also LinkedIn.